We help business teams avoid commoditization and differentiate through customer-focused engagement and value add.
And it all starts with strategy.
To win, it’s absolutely critical that your teams are 100% in lockstep with respect to where they’re going and how they’re going to get there.
So whether you’re starting from scratch or simply need to optimize what you’ve got, we’ll immerse ourselves in your business and lead your teams to articulate their north star in a way they can rally around and want to jump through fiery hoops to deliver on.
And then we’ll help them build a roadmap to get there.
Strategy without execution is worthless.
Building (or rewiring) your operating model and nurturing the capabilities necessary to execute your strategy is next. Laser-focused targeting, compelling value propositions and impactful customer experiences will move your teams from talking about products & price (to whoever will listen)…to selling solutions & value (to your highest value prospects).
Without that, your business runs the risk of occupying a ho-hum position in the market or even worse…being commoditized.
And for commercially-driven B2B organizations, a successful strategy hinges on a seamless partnership between sales and marketing. Only then can you build the well-oiled machine required to create the solutions your customers so desperately need, but can’t get anywhere else.
And when that happens...you’ve won.
Photo by Pat Whelen
Suzanne Abbot is a strategy consultant, published author and public speaker.
She works closely with B2B organizations to optimize how their sales and marketing teams collaborate to engage with their highest priority customers and create competitive advantage through partnership and value add.
“Suzanne is a natural coach, inspiring high performing talent and challenging them to succeed.”
-Jeff Chalovich, Chief Commercial Officer | WestRock (retired)